{"@context": "https://schema.org","@type": "FAQPage","mainEntity": [{"@type": "Question","name": "Why is a diamonds cut so important?","acceptedAnswer": {"@type": "Answer","text": "Cut is the most crucial aspect of a diamond out of the four C's. This is because fire and brilliance are both determined by the diamonds cut. Cut grading consists of four critical elements: symmetry, depth and level of light reflection. The overall quality of a diamond can therefore be assessed by the cut. The better the cut grade of a diamond, the better the sparkle it will emit. Cut is divided into five categories: Excellent, very good, good, fair and poor."}}, {"@type": "Question","name": "What diamond cut ideal?","acceptedAnswer": {"@type": "Answer","text": "The round brilliant cut is often considered to be the most prized of all diamond cuts. Although this cut has a smaller carat weight, it carries with it a greater value because of its increased brilliance. This demonstrates that cut is more important than other factors like carat weight."}}, {"@type": "Question","name": "What is the best cut diamond for sparkle?","acceptedAnswer": {"@type": "Answer","text": "Diamonds are revered for the quality of light they display. For the ultimate sparkle, a diamond needs maximum fire and brilliance. The brilliant round cut has the perfect amount of light reflection and is known to be the best cut of diamond for sparkle. There are specific proportions that the diamond's cut should abide by to increase the depth of its pavilion and crown."}}, {"@type": "Question","name": "What is most important in a diamond cut clarity or color?","acceptedAnswer": {"@type": "Answer","text": "Prioritising either cut or clarity will ultimately depend on the shape of diamond you are shopping for. It's possible for many diamond shapes to expertly conceal the appearance of blemishes, making colour more of a priority. As a general rule, colour impacts the diamond's hue while clarity will affect its clearness."}}, {"@type": "Question","name": "Do Diamonds lose their sparkle?","acceptedAnswer": {"@type": "Answer","text": "Diamonds do not lose their sparkle. They do however get dirty causing them to look dull and less shiny. Diamonds are extremely vulnerable to oil, dust and dirt which stick on the surface and compromise the diamond's sparkle. Regular cleaning will ensure that your diamond retains its sparkle and stays durable."}} ]}" />