{"@context": "https://schema.org","@type": "FAQPage","mainEntity": [{"@type": "Question","name": "What is the best color for a diamond?","acceptedAnswer": {"@type": "Answer","text": "Colourless diamonds are the most esteemed type of diamond. White colourless diamonds are the most sought after, but are extremely rare. A diamond's colour is classified on a certified colour scale that ranks alphabetically. These grades are broken down into five groups: colourless, near colourless, faint colour, very light colour and light colour."}}, {"@type": "Question","name": "What is the rarest diamond colour?","acceptedAnswer": {"@type": "Answer","text": "Red diamonds are the rarest in the world. This is followed by blue, pink and orange diamonds. High quality white diamonds that abide by the 4 C's are also incredibly rare."}}, {"@type": "Question","name": "Is H color diamond too yellow?","acceptedAnswer": {"@type": "Answer","text": "H Coloured diamonds are usually classified under the near colourless category. That means that to the naked eye you wouldn't be able to see any colour. Technically, H colour diamonds have traces of yellow colour. This makes their costs significantly lower than their D colour counterparts, although they may appear to be the same colour."}}, {"@type": "Question","name": "Are D color diamonds rare?","acceptedAnswer": {"@type": "Answer","text": "Yes. D Colour diamonds are classified as colourless making them incredibly rare. The GIA diamond colour grade places the D colour diamond at the beginning of the chart, making D the most prestigious colour."}}, {"@type": "Question","name": "Why are diamonds so expensive?","acceptedAnswer": {"@type": "Answer","text": "Diamonds are expensive due to the market demand for them. Diamonds are one of the most revered stones on earth and have been used to represent love, devotion and commitment for thousands of years. Diamonds are formed in the earth's mantle, where high temperatures and pressure create the perfect environment for diamonds to be created. Geologists believe that all diamonds were delivered to the earth's surface by volcanic eruptions. "}} ]}" />