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Diamond importer
Wholesale Diamonds Melbourne
Buy certified natural and lab-grown diamonds at wholesale-level pricing, direct from a Melbourne CBD importer and manufacturer. Search more than 360,000 diamonds online, then see your shortlist in our showroom or have it delivered anywhere in Australia.

Quick answer
You can buy wholesale diamonds in Melbourne directly from GemTrove at Unit 903/125 Swanston St, Melbourne VIC 3000. As a direct importer and manufacturer, GemTrove offers loose GIA, IGI, HRD and GCAL graded diamonds to the public and the trade, by appointment in the CBD or online with free shipping Australia-wide.
What does "wholesale diamonds" mean at GemTrove?
GemTrove imports diamonds directly and manufactures jewellery in Melbourne. Because there is no separate retail chain between the source and you, diamonds are offered at wholesale-level pricing rather than the mark-ups typical of high-street jewellery stores.
Wholesale pricing only matters if the diamond is right. Every price is attached to a specific, graded stone: you see its carat, colour, clarity, cut, measurements and grading report before deciding. Compare diamonds on those details, not on a headline price alone. Our guide to what determines a diamond's value explains how each one moves the price.
What diamonds can you buy from GemTrove?
GemTrove's online catalogues list more than 360,000 diamonds, updated as stock changes. Each catalogue keeps natural and lab-grown diamonds clearly separate, so you always know the origin of the stone you are looking at.
- Natural diamonds: mined diamonds in every common shape and grade.
- Lab-grown diamonds: physically and chemically diamond, grown in a laboratory, usually at a much lower price than a natural diamond of the same grades.
- Natural fancy colour diamonds: yellow, pink, blue and other natural colours.
- Fancy lab-grown diamonds: coloured diamonds grown in a laboratory.
Popular natural shapes: round, oval, emerald cut, pear and cushion. You can buy the diamond loose, or have it set in a ring designed around it.
Are the diamonds certified?
Yes. Each diamond in our catalogues is listed with an independent grading report from a laboratory such as GIA, IGI, HRD or GCAL. The report number is shown on the listing so you can check it with the laboratory before you buy, as explained in how to verify a GIA report number.
| Lab | Full name | What to know |
|---|---|---|
| GIA | Gemological Institute of America | The best-known grading laboratory; created the 4Cs grading system. |
| IGI | International Gemological Institute | Grades a large share of the world's lab-grown diamonds. |
| HRD | HRD Antwerp | Belgian laboratory based in the Antwerp diamond district. |
| GCAL | Gem Certification & Assurance Lab | New York laboratory that grades natural and lab-grown diamonds. |
A grading report describes the diamond. It is not a valuation, and two diamonds with the same grades can still look different. That is why we recommend comparing proportions and the diamond's video before choosing. Most listings include a video; if one doesn't, ask us and we will add it. Read how to read a GIA diamond report and GIA vs IGI vs HRD certificates.
How does buying a wholesale diamond work?
- Shortlist online. Filter by shape, carat, colour, clarity, cut and budget in the diamond catalogues.
- Confirm availability. Each listing has a live availability check. Supplier stock can sell at short notice, so before you visit or reserve, call us on 0488 878 000 and we will confirm with the supplier.
- See it or have it delivered. View the diamond at our Melbourne CBD showroom by appointment, or have it shipped free anywhere in Australia.
- Keep it loose or set it. Buy the diamond on its own, or have it set in a ring designed with you and handmade in Melbourne in 3–5 weeks.
Each diamond is reserved and paid for as its own order. Online payment is by Visa, Mastercard, American Express or JCB; eftpos is available in the showroom.
Not sure which one is right?
Send us the stones you are looking at and our gemologist will tell you which to choose and why.
How does the price differ between natural and lab-grown diamonds?
| Natural diamond | Lab-grown diamond | |
|---|---|---|
| Origin | Formed in the earth over billions of years | Grown in a laboratory |
| Material | Diamond | Diamond, with the same physical and chemical properties |
| Price | Well above a lab-grown diamond of the same grades | Usually much less than a natural diamond of the same carat, colour and clarity |
| At GemTrove | Its own catalogue, always labelled natural | Its own catalogue, always labelled lab-grown |
Natural diamonds are rare, which is why many buyers still prefer them for an engagement ring. GemTrove never mixes the two: every listing states whether the diamond is natural or lab-grown. Compare both in lab-grown vs natural diamonds.
What should you compare when buying a diamond at wholesale price?
- Grading report: laboratory and report number, matched to the diamond.
- Cut and proportions: table, depth and symmetry affect brightness more than a small difference in colour.
- Face-up size: two diamonds of the same carat weight can look different in size. See diamond spread and face-up size.
- Natural or lab-grown: the origin changes the price and long-term value.
- The setting: the ring design changes which colour and clarity grades make sense.
For a full walkthrough, see our diamond buying guide.
Do you sell to the trade?
Yes. GemTrove also supplies loose diamonds to the jewellery trade. Jewellers looking for a specific shape, size or grade can contact us with their requirements.
Where is the GemTrove showroom?
GemTrove has been in business since 2008 and our family has been in the jewellery trade since 1984. Appointments are with Raj Sood, a Graduate Gemologist (GIA), AJP (GIA) and master jeweller, who can help you compare diamonds side by side and plan the setting.
- Showroom: Unit 903/125 Swanston St, Melbourne VIC 3000 (Level 9), by appointment.
- Hours: Monday to Friday 9:30 am to 5:30 pm, Saturday 11:30 am to 1:00 pm, Sunday closed.
- Phone: 0488 878 000
Free consultation
Talk to a gemologist
Compare stones in person or online with Raj Sood, Graduate Gemologist (GIA), AJP (GIA).
Book a consultationFAQ
Common questions
Can the public buy wholesale diamonds from GemTrove?
Yes. GemTrove sells loose diamonds directly to the public at wholesale-level pricing, online or by appointment at our Melbourne CBD showroom.
Are GemTrove's diamonds certified?
Yes. Each diamond is listed with an independent grading report from a laboratory such as GIA, IGI, HRD or GCAL, and the report number is shown on the listing.
Can I see the diamond before I buy it?
Yes. Book an appointment to view your shortlisted diamonds at Unit 903/125 Swanston St, Melbourne, or watch the diamond's video online. Call us before your visit and we will confirm with the supplier that it is still available.
Do you sell diamonds to the trade?
Yes. GemTrove supplies loose diamonds to jewellers as well as to the public. Contact us with the shape, size and grade you need.
Do you deliver diamonds outside Melbourne?
Yes. Shipping is free anywhere in Australia, with an estimated dispatch time of 15 working days.
Can you set a loose diamond into an engagement ring?
Yes. GemTrove designs and handmakes rings in Melbourne, usually in 3–5 weeks, around the diamond you choose.
Is a lab-grown diamond cheaper than a natural diamond?
Usually, yes. A lab-grown diamond typically costs much less than a natural diamond with the same carat, colour and clarity. Every GemTrove listing states whether a diamond is natural or lab-grown.
Why do some diamonds sell before I can reserve them?
Our catalogues include diamonds held by suppliers, and a supplier can sell a stone shortly before our listing updates. Use the live availability check or call us to confirm. If a diamond has just sold, we will show you similar diamonds.
Terms in this guide

Ask a gemologist
Not sure which diamond to choose?
Raj Sood is a Graduate Gemologist (GIA) who works alongside our master jewellers. Bring the stones you are considering, or send the reports, and he will tell you honestly which one is better and why.
Keep learning
Related guides
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Certificates & ValuationsHow to Read a GIA Diamond Report
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Certificates & ValuationsGIA vs IGI vs HRD Diamond Certificates
Certificates & ValuationsCertified vs Uncertified Diamonds
Certificates & ValuationsHow to Verify a GIA Report Number
Buying Knowledge & Custom ProcessBuying a Diamond Overseas vs in Australia
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